Our Story


Entrepreneurs Marcus Walfridson and Kenneth Bethune began working together in 2020, aiming to start a professional soccer team in the United States. Over the pandemic, the attenuated process toward this initial goal opened additional investment opportunities in professional sports.

Marcus and Kenneth’s collaboration produced an immense amount of new knowledge, building on their existing skills. Principally, Marcus’ expertise in marketing and football business, and Kenneth’s background in law and English club ownership. They founded Audigr to apply their knowledge toward helping others realize their dreams in the sports world.

Audigr derives from an old Norse word meaning prosperity, reflecting the company’s core commitment—sharing our knowledge to foster our clients’ successes.

Marcus Walfridson
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Kenneth Bethune
Co-Founder and Chairman
[email protected]